![]() ![]() When those responsible for B2B efforts were questioned, 96% said that LinkedIn was their top choice of social media site. Only 16% said they planned to use LinkedIn.īut that survey included both B2C and B2B marketers. When more than 5,000 marketing professionals were asked which social media networks they planned to use for influencer marketing in 2021, 68% mentioned Instagram, 45% said TikTok, and 43% chose Facebook.
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